The following privacy policy relates to the privacy practice of DirectAffinity in connection with the website (referred to as the Website). DirectAffinity is not responsible for the content or privacy practices of other websites, including websites to which DirectAffinity may direct the internet user (referred to as the User) from links on the Website.

The hereafter privacy policy may be presented in various languages other than English for reference only. In the event of any differences or conflict between the English version of the privacy policy and a version in any other language, the English version shall prevail.

General Statement

DirectAffinity respects the right of the User to privacy and will not collect any personal information about the User on the Website other than for the purposes of registration, identification and its dating services.

No personal information is collected without the explicit permission of the User.

Every personal information is treated with the highest standards of security and confidentiality, strictly in accordance with the European Data Protection Directive.


The Website can occasionally use "cookies" to allow the web browser of the User to recall selections and preferences in the Website which were expressed by the User. By registering with DirectAffinity or continuing to use the Website, the User agrees to the DirectAffinity use of cookies.

Cookies are small pieces of information, placed on a computer by a website for tracking purposes. They help to improve the Website and to deliver a better and more personalized service. Some of the cookies DirectAffinity uses are essential for the Website to operate.

If the User wishes to delete any cookies already stored on its hard drive or stop the cookies that keep track of its browsing patterns on the Website, it can do so by deleting its existing cookies and/or altering the privacy settings of its browser to block cookies (that process may differ from browser to browser). More information on how to do this can be found at The User must be aware that deleting DirectAffinity cookies or forbidding future installation of cookies may disable the access to certain areas or features of the Website.

Collection and Use of Technical Information

Technical information may be collected when the User accesses the Website, which may be logged by DirectAffinity or the Internet service provider of DirectAffinity in order to determine statistical and other information regarding the Website or the provision of the DirectAffinity services.

This technical information is not personal information but may or may not personally identify the User.

The technical information is used so that DirectAffinity can monitor and improve the Website. Such technical information may include:

  • the IP address of the User (Internet protocol coded address for the computer of the User which may uniquely identify it)
  • the web browser characteristics of the User (software used to read web pages)
  • the top-level domain of the User

Confidentiality and Security of Personal Information

DirectAffinity will only disclose the technical information or personal information of the User where such disclosure is necessary to:

  • comply with a court order or other legal process
  • protect the rights or the property of DirectAffinity
  • operate the Website and DirectAffinity services and to conduct, monitor and analyze the DirectAffinity services and workflow
  • obtain advice from legal professionals
  • carry on direct marketing by the agents of DirectAffinity in relation to DirectAffinity only
  • assist any third-party to whom DirectAffinity proposes to transfer any of its rights and/or responsibilities
  • operate security precautions

Stolen Credentials

In case any credential, i.e. email address and/or password, is stolen or used without the permission of the User, the User should immediately notify DirectAffinity via the Help Desk.

User Privacy

DirectAffinity cannot guarantee on websites other than, the security of the privacy, personal information or technical information of the User provided during any session or otherwise, including websites to which the User may be directed by DirectAffinity.


DirectAffinity has taken all reasonable precautions to prevent disclosure, otherwise than as set out in the privacy policy, of any of the personal information provided by the User to DirectAffinity on the Website.